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Daily Briefing

What moved, what to do, what to leave alone.

Sparklines show the 7-day trend — illustrative where no per-day export exists.

AI Briefing

🌿

Since yesterday

    Needs attention

      Running & next experiments

      Experiments

      Your ASA lab notebook — every theory, the change that tests it, and the verdict.

      This is the layer Apple's console and a plain dashboard don't have: a hypothesis ledger that survives the ~24h reporting lag and a 7-day runway, and turns each finding into a reusable rule.

      🌱 Learnings & rules adopted

      The durable knowledge experiments leave behind — these constrain every future recommendation.

        Keywords

        Last 7 days · band by TTR · click a header to sort.

        🟢 ≥4%   🟡 2–4%   🔴 <2% TTR. Rows under ~100 impressions are directional only. CPA shown where installs > 0.

        Search Terms

        What people actually typed — the source of negative-keyword discovery.

        Timeline

        Every account change on one axis — so you can read results against the change that caused them.

        Blended TTR, with change marker

        Change log

          Data & Sync

          Local-first, BYO-key. Your Apple Ads data, in a format the AI can read directly.

          The pipeline

          ① Apple Ads API v5
          Read-only key · campaigns, ad groups, keywords, search-terms reports. One key spans both orgs (SOLENOS/Yeliz).
          →
          ② Local store
          Dated JSON snapshots + SQLite. Diffable day-over-day. Secrets never leave the Mac.
          →
          ③ Claude
          Reads snapshot + open experiments + your own ASA rules → briefing & verdicts.
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          ④ This view
          Briefing, experiment ledger, scorecard. Verdicts flow back to SESSION-LOG.md.
          Throwaway prototype runs on v5 (Python). The real build targets the new Platform API (v5 sunsets 2027-01-26) in Swift. RevenueCat revenue join is wired but expected sparse on Dopfast today — judge on installs / CPA / TTR for now.

          New experiment

          A theory is only real once it's written down with the change that tests it.